Knowledge Is Revenue
6060 Publications gives you access to the most current information, trends, and market research available for the baby boomer and senior markets today. Our publications are built on a value-based, life stage marketing approach. Our unique insight and understanding of the boomer-senior market will help your sales staff become experts in consumer-related and industry-specific aging issues of high value to your advertisers. 6060 Publications uncovers the demographic and lifestyle information of key interest to today’s boomer consumers and industries wanting to reach them; helping you deliver greater value to your readership audience in a meaningful and measurable way.
Your Competitive Edge
Gaining inside industry intelligence can become a powerful competitive advantage for your sales team. Learning to communicate effectively with industries committed to reaching the boomer and senior markets is critical to capturing both industry attention and advertising dollars. The 6060 Series focuses on high-potential consumer market segments of great value to advertisers. Your team will benefit from personalized on-site training from 6060 Aging Experts as well as sequenced on-line training by 6060 Senior Advisors based on the mastery learning theory.
Sustain Your Advantage
Understanding market profiles, buying trends and purchasing power is not enough to sustain your competitive advantage. 6060 Publications helps advertisers understand how capable the newspaper industry is at capturing consumer interest, building consumer trust, and most importantly, converting their interest into purchasing power.
